Thumbs up to Nokia, really creative, getting everyone involved, great idea.
 

This morning Nokia launched their free map and navigation service, Ovi Maps, which offers free 2D or 3D turn-by-turn navigation for both driving and pedestrian routes! The service looks so good that many saying this it could even challenge stand-alone satnav services.
Together

It has been a tough period for Nokia over the last 12 – 18 months. Although still the market leader in mobile phones, very slowly the lead they have over the competition has been eroded away as manufacturers like Samsung flood the market with capable devices that compare favourably